closeup of a woman's back wearing a lowcut white blouse

SUSTAINABLE, ECO-FRIENDLY APPAREL DESIGNED IN NEW YORK CITY

Fit Conscious is an eco-friendly clothing brand dedicated to creating timeless, sustainable fashion for women. Founded and operated by Estela Almodovar, Fit Conscious was born out of a desire to offer effortlessly chic, classic styles that remain fashionable year-round. Our collection is thoughtfully designed with a minimalist, sophisticated approach, ensuring that every piece is both stylish and sustainable.

a woman holding a pile of bright clothing
a woman holding two flowers in front of her eyes wearing a white blouse outdoors
closeup of knitted sweaters

We take great care in selecting high-quality, eco-friendly fabrics such as organic cotton, bamboo, hemp, and linen, prioritizing materials that are gentle on the environment while maintaining exceptional comfort and durability. Our neutral-toned pieces, including staple colors like black and earthy hues, create a versatile wardrobe that seamlessly fits into any lifestyle. Each item is custom-made with attention to detail, ensuring the perfect balance of style, comfort, and sustainability.

At Fit Conscious, we believe in fashion with purpose. Our mission is to provide women with sustainable, fashionable, and minimalist clothing that embodies both elegance and responsibility. As we grow, our collections will be available online and in select retail stores, making it easier for women to shop consciously without sacrificing style.

side view of a woman wearing a light green blazer
a woman's upper body wearing a white button down blouse

NOTE FROM THE FOUNDER

My name is  Estela Almodovar and I am the CEO and founder of Fit Conscious LLC. I was born and raised in the Dominican Republic. I have lived in New York  city for 18 years now.I am a New Yorker by heart. I have a passion for clothing,beauty and sustainability. I am aware that some basic clothing design that is always fashionable and never goes out of style is difficult to find all year round. I have decided to solve this issue by launching this effortless chic clothing line for the city’s fast-paced lifestyle women. I am constantly inspired by the world around me and strive to create designs that are both beautiful and suitable for women. Fit Conscious concept is to create a clothing line for women with a women's perspective. Moreover, I am committed to fair labor practices,environmental sustainability and minimizing waste.

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@Fit_consciousllc